TikTok is introducing a updated setting that allows them to cut down on the quantity of artificial intelligence-produced videos appearing in their feeds. This move comes as the platform announced that it presently contains more than 1 bn AI-generated clips.
Trial and Implementation
This change is being tested over the coming weeks before a widespread rollout. This development coincides with a surge in content created by AI, spurred by recent content generation software.
AI Proliferation Online
Recent reports that approximately one in 10 of the quickest rising content creators on a competing service exclusively feature content made by AI. A considerable share of this output is considered low-quality AI content, a label for substandard, factory-style content that is often nonsensical or dreamlike.
Our research shows that many people enjoy content made with AI tools, from AI artwork to science explainers, and we want to provide users the option to adjust the amount of that, depending on their own choices,” stated a platform representative.
Volume and Proportions
The service announced that there are currently 1.3bn videos on its app tagged as artificially created. In total, over 100 mn media items are submitted to the service each day, making clips made by AI a minor portion of its overall inventory.
User Control Features
Members will be capable of decrease or raise the amount of artificial media they watch by opening the content preference feature in the platform and choosing “AI-generated content”. Additional categories that currently be modified under the tool include current affairs, fashion, aesthetics, and movement.
Content Labeling and Policies
The platform’s rules oblige creators to identify convincing AI-made content, and it bans malicious deepfakes of public figures or emergencies. Any believable artificial content that is unmarked can be removed under its community policies.
In addition, the app will henceforth attach an artificially created watermark to content produced via its built-in AI features, or detected by an industry-wide initiative for recognizing artificial media. This step is intended to stop users from attempting to bypass the tagging system.
AI Literacy Programs
TikTok is additionally launching a $2 million awareness program for experts and institutions to develop educational content about using AI responsibly. This project will benefit educational bodies dedicated to teaching computer science.
Platform Protection
The platform has justified its safety measures, following debate over plans to lay off a large number of content moderators in the UK. It is expected to cut a significant number of roles in its user protection team in its British office, with labor groups and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A trust and safety lead explained that human moderation would continue to be important, but artificial intelligence can safeguard staff by filtering out the most graphic content prior to it is viewed by people. TikTok reported a 76% decrease in shocking and graphic content seen by content reviewers over the past year due to the use of its automated systems.
We believe it is crucial to integrate humans and technology to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we additionally believe it’s very important to reduce exposure to harmful content as rapidly, which is why a lot of the machine support is proving valuable process content quickly.”
